Chapter 8: Artists Are Getting This Wrong (And Losing Sales)

A tiny display tweak can make buyers stop, stare, and buy. Here’s what you need to know.

Presentation is everything

There’s no one “right” way to do it. Your stall is your chance to show people who you are as a creative, and how you set it up can really bring your work to life.

We’ve noticed that every artist improves a little bit with each market. Maybe you try a new layout, add some signage, or realise that small touches (like prices being clear or having a friendly “hello” ready) make a big difference.

Don’t stress if it doesn’t feel perfect straight away — it takes time to find what works for you. And honestly? A good stall is never “done.” You’ll always be learning, tweaking, and adapting to figure out what makes people stop, look, and connect with your work.

To give you a head start, we’ve put together a few simple tips to think about when planning your stall — little changes that can help you feel confident and make market day run more smoothly.

Ready? Let's dive in...
Emma + Eve